Alejandro Duque Takes Over ADA and Warner Latin — What This Means for the Industry
In a game-changing move that signals a deeper fusion between the indie and major music worlds, Alejandro Duque has been appointed President of both ADA (Warner Music Group’s independent distribution powerhouse) and Warner Music Latin America.
This isn’t just a reshuffling of titles — it’s a strategic blueprint for the future of music distribution and artist development.
Duque, a respected music executive with over two decades in the industry, has built a reputation for championing artists at every stage of their careers. Starting at Universal Music Colombia, he went on to lead Universal Music Latino, Machete, and Capitol Latin before joining WMG. His experience bridges the worlds of corporate scale and creative independence — a rare mix.
WMG calls his leadership “fresh” and “forward-thinking,” crediting him with creating a model that brings Warner closer to the independent community while expanding its distribution business across Latin America.
Now, as he steps into this dual role, Duque is expected to take that model global.
“We’ve done this successfully in Latin America,” Duque said, “and now we’re taking that holistic approach to the entire business by integrating our independent distribution strategy even more tightly with our teams in the US and around the world.”
At a time when independent artists are redefining global music culture — especially from regions like Latin America and Africa — this appointment positions Warner and ADA to move with more agility, more tech innovation, and more artist-focused flexibility.
Warner Music Group CEO Robert Kyncl summed it up:
“Alejandro’s leadership will help us differentiate ADA… giving independent labels and artists opportunities at a speed and scale they won’t find anywhere else.”
From indie label empowerment to major-league reach, Duque’s role is more than just a promotion — it’s a signal that the walls between “independent” and “mainstream” are coming down, fast.
Watch the ripple effect. This move could reshape the future of global music business.
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